Introduction
This document outlines the requirements for conducting a comprehensive market research project. It provides a structured framework for defining the scope, objectives, and deliverables of the research. The form is designed to ensure that all key aspects of the market research are clearly identified and understood by all stakeholders.
1. Project Overview
1.1 Project Name
[Enter the name of the project]
1.2 Project Objectives
- [Objective 1]
- [Objective 2]
- [Objective 3]
1.3 Project Timeline
- Start Date: [Date]
- End Date: [Date]
1.4 Project Budget
- Total Budget: [Amount]
- Allocated to Market Research: [Amount]
2. Market Research Scope
2.1 Target Market
- [Demographic Information (e.g., age, gender, income, education)]
- [Geographic Information (e.g., region, city, country)]
- [Psychographic Information (e.g., lifestyle, interests, values)]
2.2 Industry Overview
- [Industry Description]
- [Key Market Segments]
- [Industry Trends and Drivers]
2.3 Competitor Analysis
- [Competitor List]
- [Competitor Market Share]
- [Competitor Strengths and Weaknesses]
3. Research Methodology
3.1 Primary Research
- [Quantitative Surveys]
- Sample Size: [Number]
- Data Collection Method: [e.g., Online Survey, Phone Interview]
- [Qualitative Research]
- Focus Groups
- In-depth Interviews
3.2 Secondary Research
- [Market Reports]
- [Industry Publications]
- [Government and Trade Associations]
4. Data Collection and Analysis
4.1 Data Collection
- [Quantitative Data]
- Survey Questions
- Sampling Method
- [Qualitative Data]
- Interview Guide
- Focus Group Discussion Guide
4.2 Data Analysis
- [Statistical Analysis]
- Descriptive Statistics
- Hypothesis Testing
- [Qualitative Analysis]
- Thematic Analysis
- Content Analysis
5. Deliverables
5.1 Research Reports
- Executive Summary
- Market Analysis
- Competitive Analysis
- SWOT Analysis
- Recommendations
5.2 Presentations
- Executive Presentation
- Stakeholder Presentation
5.3 Additional Materials
- Data Tables
- Charts
- Graphs
6. Budget Allocation
6.1 Research Costs
- [Primary Research]
- Survey Costs
- Interview Costs
- Focus Group Costs
- [Secondary Research]
- Market Report Purchases
- Data Subscription Fees
6.2 Other Costs
- [Personnel]
- Research Analysts
- Project Manager
- [Software and Tools]
- Survey Software
- Data Analysis Software
7. Approval and Sign-off
7.1 Approval
- [Approver Name]
- [Approver Title]
- [Approver Date]
7.2 Sign-off
- [Sign-off Name]
- [Sign-off Title]
- [Sign-off Date]
This Market Research Requirement Form serves as a guide for initiating and managing a successful market research project. It ensures that all stakeholders are aligned and that the research is conducted effectively and efficiently.